(06) Website redesign · 2023
Jimini AI
A one-page website for an AI copilot for lawyers, from a waitlist page to a site that explains it.
- Project
- Design brief
- From the 10kdesigners cohort
- Timeline
- Oct – Nov 2023
- Company
- Jimini AI
- Backed by Entrepreneur First
- Role
- Product designer
- Platform
- Figma
(01) Brief
A website for an AI copilot for lawyers.
Jimini helps legal teams research, draft and analyse documents with AI. The brief assumed its app was now in public beta and asked for a one-page site that speaks to lawyers.
01
Speak to the persona
Legal and paralegal teams, the problems they face, and how Jimini solves them.
02
Show the benefits
With real views of the product, not just claims.
03
English and French
A site that works in both languages.
(02) Problems
The old site was only a waitlist.
It was made before the product existed: one screen, one line and a button to join.
- Nothing on what the product does, or what it looks like.
- Nothing on who it's for, or the problems it solves.
- No features, pricing or proof that anyone uses it.
(03) Research
What other legal AI sites say.
I went through competitors' sites and noted what each one leads with. Then I listed lawyers' pain points, what they look for in an AI tool, and wrote a persona.
(04) Visual design
Dark, calm and easy to trust.
A moodboard of AI and product sites set the mood. The style guide pairs Unigeo for headings with SF Pro Display for text, on a Major Second scale, in navy with lavender and orange.
(05) Final design
Clear about what it does, and who it's for.
The new page leads with what Jimini is and who backs it, then its benefits, features, pricing, what lawyers say, answers to common questions and a last push to sign up.
Questions?
Ask me about Jimini AI
The decisions, the trade-offs, what I’d do next. Happy to walk you through it.